Tags: Film

Bacardi Breezer
There’s Latin spirit in everyone.

The ‘Latin Spirit in Everyone’ campaign was one of the earliest cross media campaigns and ran for 5 years in 15 markets around the world. In the UK alone Bacardi Breezer grew to a brand worth £500,000,000 a year in sales and reignited the all but dead alcopops market.

The idea behind the campaign was based on the notion of dual personalities. It drew a parallel between Bacardi Breezer which looked colourful, sweet and innocent on the outside, but was actually quite strong containing a shot and a half of Bacardi rum (the Latin spirit) and people who in their day time persona outwardly appear to be responsible and conservative, but are really wild part animals at heart.