Tags: Film

We can be bothered

Four Health Companies were coming together to form a private health company with mutual values who could rival Bupa. We worked with HSA to create Simplyhealth, a new brand which united the Simplyhealth people and their customers. This was to be a brand which told the truth about their people. People who didn’t get off the line at 6pm Friday, people who called their elderly customers if they hadn’t heard from them!

This is a brand world where every contact made you feel better. In a world that can’t be bothered. We can. We generated increases in brand awareness each year of the campaign to highest levels achieved by the brand.