Tags: Branding

Yorkshire Water

People turn on the tap and expect water. They take it for granted. We want our customers to turn on their taps and think, that’s Yorkshire Water.

Against a general public dissatisfaction with utility companies, Yorkshire Water sought to reflect much needed change within the business by reviewing its brand identity. Natural pride in the county meant the Yorkshire landscape became an integral part of the identity that was developed through a series of inclusive workshops.

For the literature an illustration style was developed to compliment the logo and create a stronger brand.

Cool Schools was a programme introduced to improve concentration in the classroom by ensuring the children weren’t dehydrated. Yorkshire Water coolers were installed in every school in Yorkshire as well as a water bottle for each child.

Our involvement in the brand even extended to a cleaner rivers campaign.
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After Yorkshire Water was re-branded by The Chase, customer complaints fell by 25% in the following year and its operating profit rose 7.5%. The company put a large part of this down to its new identity.

'Aim for the top'
By Richenda Wilson
Marketing Week

yorkshire_water_01
yorkshire_water_01 yorkshire_water_03
yorkshire_water_04 yorkshire_water_05
yorkshire_water_05
yorkshire_water_07 yorkshire_water_08
yorkshire_water_09

After Yorkshire Water was re-branded by The Chase, customer complaints fell by 25% in the following year and its operating profit rose 7.5%. The company put a large part of this down to its new identity.

'Aim for the top'
By Richenda Wilson
Marketing Week

After Yorkshire Water was re-branded by The Chase, customer complaints fell by 25% in the following year and its operating profit rose 7.5%. The company put a large part of this down to its new identity.

'Aim for the top'
By Richenda Wilson
Marketing Week

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